GitHub stars aren't just numbers—they're a real signal that people find value in what you're building. When I started ScrapeGraphAI, I had no idea it would eventually hit over 20,000 stars. Looking back, there were specific things that worked and others that didn't. Here's what I learned from turning an open source project into a real business.
Getting People to Actually Star Your Project
Start with something that matters
The projects that get stars solve real problems. ScrapeGraphAI took off because web scraping was genuinely painful, and using LLMs to make it smarter was something people actually wanted. I wasn't trying to be clever—I was trying to fix something that annoyed me and apparently a lot of other developers too.
But here's the thing: you need to validate that pain point early. I spent the first month just talking to developers about their scraping frustrations. I joined Discord servers, lurked in Reddit threads, and asked pointed questions on Twitter. The pattern was clear—everyone hated dealing with dynamic content, CAPTCHAs, and constantly changing selectors.
Write documentation like you're helping a friend
Your README is probably the most important file in your repo. I spent way too much time on fancy graphics at first, but what actually mattered was clear examples and honest explanations of what the tool could and couldn't do. People star projects they understand and trust.
Here's what I learned about documentation that actually works:
Start with a 30-second demo. I added a simple code snippet right at the top that shows the core value proposition. No theory, no backstory—just "here's how you use it and here's what you get."
Be honest about limitations. I explicitly mentioned that ScrapeGraphAI works best with structured data and struggles with heavily obfuscated sites. Counterintuitively, this built more trust than overselling.
Show, don't tell. Instead of saying "easy to use," I included a complete example with input and output. Screenshots of the actual results helped people visualize what they'd get.
Include failure cases. I added a troubleshooting section with common errors and their solutions. This saved me hundreds of support requests and showed users I understood real-world usage.
Be present in your community
This sounds obvious, but it's harder than it looks. I made it a point to respond to issues within 24 hours, even if it was just "I'll look into this tomorrow." People notice when maintainers actually care. I also celebrated contributors publicly—it costs nothing but means a lot.
But being present goes beyond just responding to issues. I started showing up in adjacent communities:
Developer forums: I answered scraping questions on Stack Overflow and always mentioned when ScrapeGraphAI could help, but only when it was genuinely relevant.
Social media: I shared development updates on Twitter, not just major releases but also small wins and interesting technical challenges.
Tech communities: I joined web scraping Discord servers and Slack channels, helping people solve problems whether they used my tool or not.
The key insight: help first, promote second. I probably spent 70% of my time helping people with general scraping problems and 30% talking about ScrapeGraphAI specifically.
Ask your network (seriously, just ask)
The first 100 stars mostly came from people I knew personally. I sent messages to friends, posted in developer groups I was part of, and asked colleagues to take a look. It felt awkward at first, but these early stars create momentum that attracts strangers.
I actually kept a spreadsheet of people to reach out to:
- Former colleagues
- University classmates in tech
- People I'd met at conferences
- Developers I'd interacted with online
- Friends who weren't developers but knew developers
The message was simple: "I built something that solves [specific problem]. Would you mind taking a look and starring it if you think it's useful?" About 60% of people actually did it.
Share your work everywhere
I wrote blog posts, answered questions on forums, and posted updates on Twitter. The key was being helpful first, promotional second. When people see you solving their problems, they're more likely to check out what you're building.
Here's my content strategy that actually worked:
Technical blog posts: I wrote about web scraping challenges and how to solve them, often without mentioning ScrapeGraphAI until the end.
Tutorial videos: I created YouTube videos showing how to scrape specific sites, always including multiple approaches (including manual methods).
Podcast appearances: I reached out to developer podcasts and offered to talk about web scraping trends, not just my project.
Conference talks: I submitted talks about "The future of web scraping" rather than "How to use ScrapeGraphAI."
The Timeline That Actually Happened
Let me break down what the growth actually looked like, because it wasn't linear at all:
Month 1-2: 50 stars (mostly friends and colleagues) Month 3-4: 200 stars (first blog post got traction) Month 5-6: 1,000 stars (appeared on Hacker News) Month 7-8: 5,000 stars (major tech blog featured us) Month 9-10: 10,000 stars (started trending on GitHub) Month 11-12: 15,000 stars (conference talk went viral) Month 13-18: 20,000+ stars (steady growth from word of mouth)
The biggest spikes came from:
- A detailed blog post about scraping challenges (500 stars in one day)
- Hacker News front page (1,200 stars in 24 hours)
- A Twitter thread about failed scraping attempts (800 stars over a week)
- A conference talk that got posted online (2,000 stars over a month)
Common Mistakes That Kill Star Growth
Building in isolation
I see a lot of projects that are technically impressive but solve problems nobody has. The creator spent months building the perfect solution without talking to potential users first. By the time they launch, they've built the wrong thing.
Overthinking the first version
I almost didn't launch ScrapeGraphAI because I wanted to add more features. My friend finally said, "If you're embarrassed by your first version, you launched too late." He was right—the community helped me figure out what features actually mattered.
Focusing on technology over problems
Early ScrapeGraphAI documentation was all about LLMs and technical architecture. Nobody cared. They wanted to know: "Can this scrape the data I need?" I rewrote everything to focus on outcomes, not methods.
Ignoring negative feedback
My first instinct was to argue with people who criticized the project. Bad move. I learned to say, "Thanks for the feedback, I'll consider this for the next version." Often, the harshest critics became the most valuable contributors.
Inconsistent communication
I'd go weeks without updating the project, then drop a massive feature release. Users prefer steady progress over sporadic bursts. I started doing weekly updates, even if it was just "fixed three bugs and improved documentation."
Turning Stars into a Business
Test your assumptions early
Having GitHub stars doesn't automatically mean you have a business. I spent months talking to users, trying different pricing models, and figuring out what people would actually pay for. The Lean Startup approach saved me from building the wrong thing.
I created a simple survey for our most active users:
- What would you pay for better scraping reliability?
- What features would justify a monthly subscription?
- How much does scraping downtime cost your business?
- What's your current scraping budget?
The answers surprised me. I thought people would pay for more features, but they actually wanted reliability and support. This completely changed our monetization strategy.
Figure out what's worth paying for
ScrapeGraphAI stayed open source, but we added premium features that made sense for businesses: better support, advanced integrations, and enterprise-grade reliability. The key was finding the line between free and paid that felt fair to both sides.
Our tiered approach:
- Free: Core scraping functionality, community support
- Pro ($50/month): Priority support, advanced features, higher rate limits
- Enterprise ($500+/month): Custom integrations, dedicated support, SLA guarantees
The hardest part was deciding what to keep free. We used a simple rule: if it's core to the value proposition, keep it free. If it's about scale, reliability, or convenience, charge for it.
Get your legal and financial house in order
As the project grew, I had to learn about business formation, intellectual property, and investment terms. I wish I'd started this earlier—it's much easier to set up proper governance when you're small than when you're trying to raise money.
Things I had to figure out:
- Corporate structure: LLC vs. C-Corp (chose C-Corp for future investment)
- Intellectual property: Who owns the code? How do contributions work?
- Contributor agreements: Legal framework for accepting community contributions
- Revenue sharing: How to fairly compensate co-founders and early contributors
- Investment terms: Understanding equity, dilution, and board composition
Focus on the fundamentals
Marketing an open source project is different from marketing a product. Our 20,000 stars became a proof point for investors, but what really mattered was showing consistent growth, engaged users, and a clear path to revenue.
Investors wanted to see:
- User retention: Are people using it regularly or just starring and forgetting?
- Conversion metrics: What percentage of users become paying customers?
- Market size: How big is the addressable market for scraping tools?
- Competitive advantage: What makes ScrapeGraphAI defensible?
- Unit economics: Does each customer generate more revenue than they cost?
Building a Real Community
Start with your power users
Your most active users are your best asset. I created a private Discord server for our top 50 contributors and users. This became our testing ground for new features and our source of honest feedback.
I also started a monthly "ScrapeGraphAI Office Hours" where anyone could join a video call and ask questions. These sessions were gold mines for understanding user needs and building personal connections.
Create content that serves the community
Instead of just promoting ScrapeGraphAI, I started creating general web scraping resources:
- Weekly tutorials on scraping different types of sites
- A curated list of scraping tools and resources
- Technical deep-dives on challenges like handling JavaScript and avoiding detection
- Case studies of successful scraping projects (not just ones using our tool)
This positioned me as someone who genuinely cared about the scraping community, not just someone trying to promote their product.
Handle controversy gracefully
Open source projects inevitably face criticism. We had debates about licensing, concerns about AI replacing human developers, and arguments about our enterprise features. I learned to engage thoughtfully rather than defensively.
When someone criticized our decision to offer paid features, I wrote a detailed blog post explaining our reasoning, acknowledging valid concerns, and inviting further discussion. This turned a potential PR disaster into a productive conversation about sustainable open source.
The Business Side Nobody Talks About
Pricing is harder than building
Figuring out what to charge was way harder than building the actual product. I surveyed users, analyzed competitor pricing, and ran A/B tests for months before landing on our current model.
What I learned:
- Value-based pricing works better than cost-plus: Price based on the value you provide, not your costs
- Start higher than you think: You can always lower prices, but raising them is much harder
- Granular tiers confuse people: Too many options leads to decision paralysis
- Annual discounts reduce churn: People are more likely to stick around when they've paid upfront
Managing investor expectations
Our GitHub stars helped us raise an initial seed round, but investors wanted to see more than just community engagement. They wanted proof that we could build a sustainable business.
Key metrics investors cared about:
- Monthly recurring revenue (MRR) growth
- Customer acquisition cost (CAC)
- Lifetime value (LTV)
- Churn rate
- Gross margins
The stars were important for initial credibility, but revenue metrics determined our valuation and funding success.
Balancing open source and commercial interests
This is the hardest part of running an open source business. The community wants everything to be free, but you need revenue to sustain development and support.
Our approach:
- Core functionality remains free: Anyone can use ScrapeGraphAI for basic scraping
- Premium features add value: Better performance, support, and integrations for businesses
- Transparent communication: We're open about our business model and how we make decisions
- Community first: We make decisions based on what's best for the long-term health of the project
Common Questions
How long does it take to get stars? It's not linear. ScrapeGraphAI got its first 1,000 stars in about 6 months, but then hit 10,000 in the next 4 months. Growth compounds when you find the right audience.
What if my project isn't getting traction? Step back and ask whether you're solving a real problem. I've seen technically impressive projects get ignored because they didn't address pain points people actually had.
Should I optimize for stars or users? Users. Stars follow usage, not the other way around. Focus on making something people want to use regularly.
How do I handle negative feedback? Address it publicly and professionally. I've found that how you handle criticism matters more than avoiding it entirely.
When should I think about monetization? When you have consistent usage and people asking for features you can't provide for free. Don't rush it, but don't wait until you're burned out either.
What about competition? There's room for multiple solutions to the same problem. Focus on what makes your approach unique rather than trying to be everything to everyone.
How do I know if my project is ready for business? Look for these signals: consistent daily active users, people asking for paid features, businesses using it in production, and community members willing to contribute code or money.
Should I accept outside investment? Only if you need capital to grow faster than you could organically. Investment changes the dynamics of your project—make sure you're ready for that responsibility.
What I'd Do Differently
Looking back, I wish I'd started building an email list earlier. GitHub stars are great, but they don't give you a direct way to communicate with your users. I also spent too much time on features that looked impressive but didn't solve real problems.
Start with user research: I should have talked to potential users before writing any code. This would have saved months of building the wrong features.
Document everything: I wish I'd recorded more of the early decisions and user feedback. This would have been valuable for new team members and investors.
Build in public: I was too secretive about our development process. Sharing our challenges and wins would have built a stronger community earlier.
Invest in automation: I spent too much time on manual tasks that could have been automated. This limited how much time I could spend on user research and community building.
Focus on one thing: ScrapeGraphAI tried to do too many things initially. We would have grown faster by focusing on one core use case and nailing it completely.
The biggest lesson: consistency matters more than perfection. Regular small improvements beat sporadic big releases. People star and use projects they can depend on.
Building ScrapeGraphAI taught me that success in open source isn't just about code—it's about understanding your community, solving real problems, and being present for the long haul. The stars follow naturally when you get those fundamentals right.
The journey from 0 to 20,000 stars taught me that GitHub success isn't just about having a good project—it's about building relationships, serving a community, and staying committed to solving real problems. The stars are just a byproduct of doing those things well.
Related Resources
If you're interested in building projects that people actually use:
- Building Intelligent Agents - How we built ScrapeGraphAI
- AI Agent Web Scraping - Technical deep dive
- Mastering ScrapeGraphAI - Using our API
- LlamaIndex Integration - Integration guide
- Web Scraping 101 - Getting started
- Data Innovation - Project ideas
- Structured Output - Best practices
These should help you understand how to build something people actually want to use and star.