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Market Research with AI Web Scraping: Build Your Research Dashboard
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Market Research with AI Web Scraping: Build Your Research Dashboard

Author 1

Marco Vinciguerra

Market research drives every smart business decision. But traditional methods are too slow for today's markets. By the time you finish gathering data manually, the landscape has already shifted. AI-powered web scraping fixes that.

Why Traditional Market Research Falls Short

The old approach has fundamental problems:

  • Surveys are slow and burn through budgets
  • Focus groups give you tiny sample sizes
  • Purchased reports arrive stale and generic
  • Manual competitor monitoring simply cannot scale

Meanwhile, the internet holds massive amounts of real-time market intelligence: reviews, ratings, social sentiment, competitor pricing, product launches. The real problem is extracting and organizing it efficiently.

Building a Market Research Dashboard with AI

ScrapeGraphAI lets you continuously aggregate market data from dozens of sources into one unified research dashboard. Here's the breakdown.

Aggregate Product Reviews

from scrapegraph_py import Client
 
# Initialize the client with your API key
client = Client(api_key="your-api-key-here")
 
# SmartScraper request to extract reviews
response = client.smartscraper(
    website_url="https://www.amazon.com/product-reviews/B09V3KXJPB",
    user_prompt="""Extract all reviews including:
    - Reviewer name
    - Rating (stars)
    - Review title
    - Review text
    - Review date
    - Verified purchase status
    - Helpful votes count
    """
)
 
print("Result:", response)

Example Output:

{
  "reviews": [
    {
      "reviewer": "John D.",
      "rating": 5,
      "title": "Best noise cancellation ever",
      "text": "These are amazing headphones...",
      "date": "2024-12-15",
      "verified_purchase": true,
      "helpful_votes": 42
    }
  ]
}

Structured Review Data with Schemas

For consistent analysis, use Pydantic (Python) or Zod (JavaScript) schemas to enforce typed review data:

from scrapegraph_py import Client
from pydantic import BaseModel, Field
from typing import List, Optional
 
class Review(BaseModel):
    reviewer: str = Field(description="Reviewer name or username")
    rating: int = Field(description="Star rating 1-5")
    title: str = Field(description="Review headline")
    text: str = Field(description="Full review content")
    date: str = Field(description="Review date")
    verified_purchase: bool = Field(description="Whether purchase was verified")
    helpful_votes: Optional[int] = Field(description="Number of helpful votes")
 
class ReviewsResponse(BaseModel):
    product_name: str = Field(description="Name of the reviewed product")
    average_rating: float = Field(description="Average star rating")
    total_reviews: int = Field(description="Total number of reviews")
    reviews: List[Review] = Field(description="List of individual reviews")
 
client = Client(api_key="your-api-key-here")
 
response = client.smartscraper(
    website_url="https://www.amazon.com/product-reviews/B09V3KXJPB",
    user_prompt="Extract product reviews with ratings and sentiment",
    output_schema=ReviewsResponse
)
 
data = ReviewsResponse(**response["result"])
print(f"Average: {data.average_rating}/5 from {data.total_reviews} reviews")

Typed schemas make sentiment analysis and trend tracking reliable across millions of reviews.

Use SearchScraper to surface market trends and discussions:

from scrapegraph_py import Client
 
# Initialize the client
client = Client(api_key="your-api-key-here")
 
# SearchScraper request to find market trends
response = client.searchscraper(
    user_prompt="Find recent discussions and articles about CRM software trends in 2025,
         extract key insights and sentiment",
    num_results=5
)
 
print("Result:", response)
 

Track Competitor Sentiment

from scrapegraph_py import Client
 
# Initialize the client
client = Client(api_key="your-api-key-here")
 
# Monitor what customers say about competitors
def analyze_competitor_reviews(competitor_products):
    all_reviews = []
 
    for product in competitor_products:
        reviews = client.smartscraper(
            website_url=product["review_url"],
            user_prompt="Extract all reviews with ratings, dates, and full review text"
        )
 
        all_reviews.append({
            "competitor": product["company"],
            "product": product["name"],
            "reviews": reviews
        })
 
    return all_reviews

Key Data Sources for Market Research

1. Review Platforms

Product Reviews:

  • Amazon Reviews
  • Best Buy Reviews
  • Walmart Reviews
  • Target Reviews

Software Reviews:

  • G2
  • Capterra
  • TrustRadius
  • Trustpilot

Local Business Reviews:

  • Google Reviews
  • Yelp
  • TripAdvisor

2. Social Listening

# Extract mentions and sentiment from forums
response = client.smartscraper(
    website_url="https://www.reddit.com/r/technology/search?q=your+product",
    user_prompt="""Extract discussions including:
    - Post title
    - Post content
    - Upvotes
    - Number of comments
    - Top comments and their sentiment
    - Date posted
    """
)

3. Competitor Intelligence

# Track competitor product launches and updates
def monitor_competitor_news(competitors):
    intelligence = []
 
    for competitor in competitors:
        # Check their blog/news page
        news = client.smartscraper(
            website_url=f"{competitor['website']}/blog",
user_prompt = (
                "Extract recent blog posts: titles, dates, summaries, and any product
                    announcements"
            )
        )
 
        # Check their pricing page
        pricing = client.smartscraper(
            website_url=f"{competitor['website']}/pricing",
user_prompt = (
                "Extract all pricing tiers, features included in each tier, and any
                    promotional offers"
            )
        )
 
        intelligence.append({
            "competitor": competitor["name"],
            "news": news,
            "pricing": pricing
        })
 
    return intelligence
 
 

Building Your Research Dashboard

Step 1: Define Research Categories

research_categories = {
    "customer_sentiment": {
        "sources": ["amazon_reviews", "g2_reviews", "trustpilot"],
        "metrics": ["average_rating", "review_volume", "sentiment_score"]
    },
    "competitive_pricing": {
        "sources": ["competitor_websites", "comparison_sites"],
        "metrics": ["price_points", "discount_frequency", "feature_comparison"]
    },
    "market_trends": {
        "sources": ["industry_blogs", "news_sites", "social_media"],
        "metrics": ["trending_topics", "mention_volume", "share_of_voice"]
    }
}

Step 2: Automated Data Collection

from datetime import datetime
import schedule
 
def daily_market_research():
    timestamp = datetime.now().isoformat()
 
    # Collect customer sentiment
    sentiment_data = collect_reviews(review_sources)
 
    # Monitor competitors
    competitor_data = monitor_competitors(competitor_list)
 
    # Track market trends
    trend_data = analyze_trends(trend_sources)
 
    # Store in database
    save_research_data({
        "timestamp": timestamp,
        "sentiment": sentiment_data,
        "competitors": competitor_data,
        "trends": trend_data
    })
 
# Run daily
schedule.every().day.at("06:00").do(daily_market_research)

Step 3: Calculate Key Metrics

def calculate_market_metrics(data):
    metrics = {}
 
    # Average rating across all review sources
    all_ratings = []
    for source in data["sentiment"]:
        ratings = [r["rating"] for r in source.get("reviews", [])]
        all_ratings.extend(ratings)
 
    metrics["average_rating"] = sum(all_ratings) / len(all_ratings) if all_ratings else
        0
 
    # Review volume trend
    metrics["review_count"] = len(all_ratings)
 
    # Competitive price position
    prices = [c["pricing"]["base_price"] for c in data["competitors"]]
    metrics["price_rank"] = sorted(prices).index(your_price) + 1
 
    return metrics
 

Real-World Applications

Product Development

Mine competitor reviews for feature gaps and customer pain points. Build what the market actually demands.

Marketing Strategy

Learn how customers describe products in your category. Steal their language for your messaging.

Pricing Decisions

Track competitor pricing changes as they happen. Spot opportunities for competitive positioning. For automated price tracking, see our price monitoring bot guide.

Brand Monitoring

Know exactly what people say about your brand across the web. Catch issues before they blow up.

Investment Research

Gauge market sentiment and competitive dynamics before committing capital.

Metrics to Track

Metric Description Source
Average Rating Overall customer satisfaction Review sites
Review Volume Market activity level Review sites
Sentiment Score Positive vs negative mentions Social media
Share of Voice Your mentions vs competitors All sources
Price Position Where you rank on price Competitor sites
Feature Gaps Missing features vs competitors Reviews + competitor sites
NPS Indicators Would recommend language Reviews

Best Practices

1. Diversify Sources

Never rely on a single data source. Pull from multiple platforms for the complete picture.

2. Track Over Time

Snapshots help, but trends tell the story. Store historical data and watch patterns emerge.

3. Segment Analysis

Slice data by customer segment, geography, and product line. That's where the actionable insights live.

4. Validate Findings

Cross-reference scraped data against other research methods. Confirm the patterns before acting.

5. Automate Updates

Markets shift daily. Set up automated collection so your dashboard stays current without manual effort.

Get Started Today

Stop treating market research as a periodic report. Turn it into continuous intelligence. ScrapeGraphAI handles aggregation from any source into your research dashboard.

Ready to build your market research dashboard? Sign up for ScrapeGraphAI and start collecting competitive intelligence now. The AI handles the extraction complexity while you focus on the insights that matter.

Give your AI Agent superpowers with lightning-fast web data!