Market research drives every smart business decision. But traditional methods are too slow for today's markets. By the time you finish gathering data manually, the landscape has already shifted. AI-powered web scraping fixes that.
Why Traditional Market Research Falls Short
The old approach has fundamental problems:
- Surveys are slow and burn through budgets
- Focus groups give you tiny sample sizes
- Purchased reports arrive stale and generic
- Manual competitor monitoring simply cannot scale
Meanwhile, the internet holds massive amounts of real-time market intelligence: reviews, ratings, social sentiment, competitor pricing, product launches. The real problem is extracting and organizing it efficiently.
Building a Market Research Dashboard with AI
ScrapeGraphAI lets you continuously aggregate market data from dozens of sources into one unified research dashboard. Here's the breakdown.
Aggregate Product Reviews
from scrapegraph_py import Client
# Initialize the client with your API key
client = Client(api_key="your-api-key-here")
# SmartScraper request to extract reviews
response = client.smartscraper(
website_url="https://www.amazon.com/product-reviews/B09V3KXJPB",
user_prompt="""Extract all reviews including:
- Reviewer name
- Rating (stars)
- Review title
- Review text
- Review date
- Verified purchase status
- Helpful votes count
"""
)
print("Result:", response)Example Output:
{
"reviews": [
{
"reviewer": "John D.",
"rating": 5,
"title": "Best noise cancellation ever",
"text": "These are amazing headphones...",
"date": "2024-12-15",
"verified_purchase": true,
"helpful_votes": 42
}
]
}Structured Review Data with Schemas
For consistent analysis, use Pydantic (Python) or Zod (JavaScript) schemas to enforce typed review data:
from scrapegraph_py import Client
from pydantic import BaseModel, Field
from typing import List, Optional
class Review(BaseModel):
reviewer: str = Field(description="Reviewer name or username")
rating: int = Field(description="Star rating 1-5")
title: str = Field(description="Review headline")
text: str = Field(description="Full review content")
date: str = Field(description="Review date")
verified_purchase: bool = Field(description="Whether purchase was verified")
helpful_votes: Optional[int] = Field(description="Number of helpful votes")
class ReviewsResponse(BaseModel):
product_name: str = Field(description="Name of the reviewed product")
average_rating: float = Field(description="Average star rating")
total_reviews: int = Field(description="Total number of reviews")
reviews: List[Review] = Field(description="List of individual reviews")
client = Client(api_key="your-api-key-here")
response = client.smartscraper(
website_url="https://www.amazon.com/product-reviews/B09V3KXJPB",
user_prompt="Extract product reviews with ratings and sentiment",
output_schema=ReviewsResponse
)
data = ReviewsResponse(**response["result"])
print(f"Average: {data.average_rating}/5 from {data.total_reviews} reviews")Typed schemas make sentiment analysis and trend tracking reliable across millions of reviews.
Search for Market Trends
Use SearchScraper to surface market trends and discussions:
from scrapegraph_py import Client
# Initialize the client
client = Client(api_key="your-api-key-here")
# SearchScraper request to find market trends
response = client.searchscraper(
user_prompt="Find recent discussions and articles about CRM software trends in 2025,
extract key insights and sentiment",
num_results=5
)
print("Result:", response)
Track Competitor Sentiment
from scrapegraph_py import Client
# Initialize the client
client = Client(api_key="your-api-key-here")
# Monitor what customers say about competitors
def analyze_competitor_reviews(competitor_products):
all_reviews = []
for product in competitor_products:
reviews = client.smartscraper(
website_url=product["review_url"],
user_prompt="Extract all reviews with ratings, dates, and full review text"
)
all_reviews.append({
"competitor": product["company"],
"product": product["name"],
"reviews": reviews
})
return all_reviewsKey Data Sources for Market Research
1. Review Platforms
Product Reviews:
- Amazon Reviews
- Best Buy Reviews
- Walmart Reviews
- Target Reviews
Software Reviews:
- G2
- Capterra
- TrustRadius
- Trustpilot
Local Business Reviews:
- Google Reviews
- Yelp
- TripAdvisor
2. Social Listening
# Extract mentions and sentiment from forums
response = client.smartscraper(
website_url="https://www.reddit.com/r/technology/search?q=your+product",
user_prompt="""Extract discussions including:
- Post title
- Post content
- Upvotes
- Number of comments
- Top comments and their sentiment
- Date posted
"""
)3. Competitor Intelligence
# Track competitor product launches and updates
def monitor_competitor_news(competitors):
intelligence = []
for competitor in competitors:
# Check their blog/news page
news = client.smartscraper(
website_url=f"{competitor['website']}/blog",
user_prompt = (
"Extract recent blog posts: titles, dates, summaries, and any product
announcements"
)
)
# Check their pricing page
pricing = client.smartscraper(
website_url=f"{competitor['website']}/pricing",
user_prompt = (
"Extract all pricing tiers, features included in each tier, and any
promotional offers"
)
)
intelligence.append({
"competitor": competitor["name"],
"news": news,
"pricing": pricing
})
return intelligence
Building Your Research Dashboard
Step 1: Define Research Categories
research_categories = {
"customer_sentiment": {
"sources": ["amazon_reviews", "g2_reviews", "trustpilot"],
"metrics": ["average_rating", "review_volume", "sentiment_score"]
},
"competitive_pricing": {
"sources": ["competitor_websites", "comparison_sites"],
"metrics": ["price_points", "discount_frequency", "feature_comparison"]
},
"market_trends": {
"sources": ["industry_blogs", "news_sites", "social_media"],
"metrics": ["trending_topics", "mention_volume", "share_of_voice"]
}
}Step 2: Automated Data Collection
from datetime import datetime
import schedule
def daily_market_research():
timestamp = datetime.now().isoformat()
# Collect customer sentiment
sentiment_data = collect_reviews(review_sources)
# Monitor competitors
competitor_data = monitor_competitors(competitor_list)
# Track market trends
trend_data = analyze_trends(trend_sources)
# Store in database
save_research_data({
"timestamp": timestamp,
"sentiment": sentiment_data,
"competitors": competitor_data,
"trends": trend_data
})
# Run daily
schedule.every().day.at("06:00").do(daily_market_research)Step 3: Calculate Key Metrics
def calculate_market_metrics(data):
metrics = {}
# Average rating across all review sources
all_ratings = []
for source in data["sentiment"]:
ratings = [r["rating"] for r in source.get("reviews", [])]
all_ratings.extend(ratings)
metrics["average_rating"] = sum(all_ratings) / len(all_ratings) if all_ratings else
0
# Review volume trend
metrics["review_count"] = len(all_ratings)
# Competitive price position
prices = [c["pricing"]["base_price"] for c in data["competitors"]]
metrics["price_rank"] = sorted(prices).index(your_price) + 1
return metrics
Real-World Applications
Product Development
Mine competitor reviews for feature gaps and customer pain points. Build what the market actually demands.
Marketing Strategy
Learn how customers describe products in your category. Steal their language for your messaging.
Pricing Decisions
Track competitor pricing changes as they happen. Spot opportunities for competitive positioning. For automated price tracking, see our price monitoring bot guide.
Brand Monitoring
Know exactly what people say about your brand across the web. Catch issues before they blow up.
Investment Research
Gauge market sentiment and competitive dynamics before committing capital.
Metrics to Track
| Metric | Description | Source |
|---|---|---|
| Average Rating | Overall customer satisfaction | Review sites |
| Review Volume | Market activity level | Review sites |
| Sentiment Score | Positive vs negative mentions | Social media |
| Share of Voice | Your mentions vs competitors | All sources |
| Price Position | Where you rank on price | Competitor sites |
| Feature Gaps | Missing features vs competitors | Reviews + competitor sites |
| NPS Indicators | Would recommend language | Reviews |
Best Practices
1. Diversify Sources
Never rely on a single data source. Pull from multiple platforms for the complete picture.
2. Track Over Time
Snapshots help, but trends tell the story. Store historical data and watch patterns emerge.
3. Segment Analysis
Slice data by customer segment, geography, and product line. That's where the actionable insights live.
4. Validate Findings
Cross-reference scraped data against other research methods. Confirm the patterns before acting.
5. Automate Updates
Markets shift daily. Set up automated collection so your dashboard stays current without manual effort.
Get Started Today
Stop treating market research as a periodic report. Turn it into continuous intelligence. ScrapeGraphAI handles aggregation from any source into your research dashboard.
Ready to build your market research dashboard? Sign up for ScrapeGraphAI and start collecting competitive intelligence now. The AI handles the extraction complexity while you focus on the insights that matter.
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