Lead generation fuels business growth. Period. But the traditional approach, manually hunting for prospects, copying contact info, building spreadsheets, is a colossal waste of time. AI-powered web scraping obliterates that bottleneck.
The Challenge of Modern Lead Generation
Traditional methods drain resources and deliver diminishing returns:
- Manual research burns hours per prospect
- Purchased lead lists arrive stale and riddled with errors
- LinkedIn limits throttle your profile views
- Data entry mistakes poison your CRM
An intelligent lead generation tool extracts accurate contact data at scale, feeding your sales team a steady stream of qualified prospects without the grunt work.
How ScrapeGraphAI Transforms Lead Generation
ScrapeGraphAI's AI comprehends page context, making it ideal for pulling business data from any source: company websites, directories, social profiles, you name it.
Extract Company Information
from scrapegraph_py import Client
# Initialize the client with your API key
client = Client(api_key="your-api-key-here")
# SmartScraper request to extract company details
response = client.smartscraper(
website_url="https://www.hubspot.com/company/about",
user_prompt = (
"Extract company name, description, industry, headquarters location, employee
count, founded year, and all contact information including email, phone, and
social media links"
)
)
print("Result:", response)
Example Output:
{
"company_name": "HubSpot",
"description": "HubSpot is a CRM platform that helps companies grow better",
"industry": "Software / SaaS",
"headquarters": "Cambridge, Massachusetts",
"employee_count": "7,000+",
"founded_year": "2006",
"social_media": {
"linkedin": "https://linkedin.com/company/hubspot",
"twitter": "https://twitter.com/HubSpot"
}
}Structured Lead Data with Schemas
For reliable CRM imports, use Pydantic (Python) or Zod (JavaScript) schemas to enforce consistent data structures:
from scrapegraph_py import Client
from pydantic import BaseModel, Field
from typing import Optional, List
class SocialLinks(BaseModel):
linkedin: Optional[str] = Field(description="LinkedIn company URL")
twitter: Optional[str] = Field(description="Twitter/X profile URL")
facebook: Optional[str] = Field(description="Facebook page URL")
class CompanyLead(BaseModel):
company_name: str = Field(description="Official company name")
website: Optional[str] = Field(description="Company website URL")
description: str = Field(description="What the company does")
industry: str = Field(description="Primary industry")
headquarters: str = Field(description="HQ city and state/country")
employee_count: Optional[str] = Field(description="Approximate employee count")
founded_year: Optional[str] = Field(description="Year founded")
contact_email: Optional[str] = Field(description="General contact email")
phone: Optional[str] = Field(description="Main phone number")
social_media: Optional[SocialLinks] = Field(description="Social media profiles")
client = Client(api_key="your-api-key-here")
response = client.smartscraper(
website_url="https://www.hubspot.com/company/about",
user_prompt="Extract complete company information for lead generation",
output_schema=CompanyLead
)
lead = CompanyLead(**response["result"])
print(f"Found: {lead.company_name} in {lead.industry}")Schemas guarantee every lead has the same fields, making CRM imports bulletproof.
Search for Leads by Industry
SearchScraper hunts down companies in specific verticals:
from scrapegraph_py import Client
# Initialize the client
client = Client(api_key="your-api-key-here")
# SearchScraper request to find companies
response = client.searchscraper(
user_prompt="Find B2B SaaS companies in New York with 50-200 employees, extract
company name, website, and description",
num_results=10
)
print("Result:", response)
Build Lead Lists from Directories
from scrapegraph_py import Client
client = Client(api_key="your-api-key-here")
# Extract multiple businesses from a directory page
response = client.smartscraper(
website_url="https://clutch.co/agencies/digital-marketing/new-york",
user_prompt = (
"Extract all businesses listed: company name, phone number, address, website
URL, rating, and number of reviews"
)
)
print("Result:", response)
Building a Complete Lead Generation System
Step 1: Define Your Ideal Customer Profile
Know exactly who you want before scraping anything:
target_criteria = {
"industries": ["SaaS", "Marketing Agency", "E-commerce"],
"company_size": "10-500 employees",
"locations": ["United States", "United Kingdom", "Canada"],
"technologies": ["Salesforce", "HubSpot", "Shopify"]
}Step 2: Identify Data Sources
Different sources serve different purposes:
data_sources = {
"company_directories": [
"https://www.crunchbase.com/",
"https://www.g2.com/",
"https://clutch.co/"
],
"job_boards": [
"https://www.indeed.com/",
"https://www.linkedin.com/jobs/"
],
"industry_lists": [
"https://www.inc.com/inc5000",
"https://www.forbes.com/lists/"
]
}Step 3: Extract and Enrich Data
from scrapegraph_py import Client
client = Client(api_key="your-api-key-here")
def extract_company_leads(directory_url):
# First, get list of companies
companies = client.smartscraper(
website_url=directory_url,
user_prompt="Extract all company names and their profile URLs from this page"
)
leads = []
# Then enrich each company
for company in companies.get("companies", []):
if company.get("profile_url"):
details = client.smartscraper(
website_url=company["profile_url"],
user_prompt="""Extract:
- Company name
- Website URL
- Description
- Industry
- Employee count
- Headquarters location
- Founded year
- Key executives with their titles
- Contact email
- Phone number
- Social media profiles
"""
)
leads.append(details)
return leadsStep 4: Find Decision Makers
def find_decision_makers(company_website):
# Look for team/about pages
response = client.smartscraper(
website_url=f"{company_website}/about",
user_prompt="""Find all team members, especially:
- CEO, Founder, Owner
- VP of Sales, Sales Director
- VP of Marketing, CMO
- CTO, VP of Engineering
Extract their names, titles, and any contact information or LinkedIn profiles"""
)
return responsePopular Lead Sources
Business Directories
- Crunchbase - Startup and company intel
- G2 - Software companies with user reviews
- Clutch - B2B service provider profiles
- Yellow Pages - Local business listings
Professional Networks
- Company websites - Team pages and about sections
- Industry associations - Member directories
- Conference attendee lists - Event websites
Job Postings (Buying Signals)
- Companies hiring equals companies expanding equals potential customers
- Job descriptions expose technology stacks and pain points
For broader competitive intelligence, check out our market research dashboard guide.
Data Points to Extract
For B2B lead generation, capture these essentials:
| Data Point | Why It Matters |
|---|---|
| Company Name | Basic identification |
| Website | Research and outreach |
| Industry | Relevance scoring |
| Employee Count | Company size qualification |
| Location | Territory assignment |
| Decision Maker Names | Personalized outreach |
| Email Addresses | Direct contact |
| Phone Numbers | Sales calls |
| Technologies Used | Solution fit |
| Recent News | Conversation starters |
Best Practices for Lead Generation Scraping
1. Quality Over Quantity
100 thoroughly researched leads crush 10,000 random contacts. Leverage AI to extract rich, actionable data, not just email addresses.
2. Verify Email Addresses
Always verify scraped emails before outreach. Your sender reputation depends on it.
3. Respect Privacy
Comply with GDPR and relevant regulations. Target business contact information, not personal data.
4. Keep Data Fresh
Contact information decays fast. Schedule regular updates to maintain database accuracy.
5. Enrich Continuously
Start with fundamentals, then layer additional intelligence as leads advance through your pipeline.
Integration with Your Sales Stack
Export leads directly to your CRM:
import csv
def export_to_csv(leads, filename="leads.csv"):
if not leads:
return
keys = leads[0].keys()
with open(filename, 'w', newline='') as f:
writer = csv.DictWriter(f, fieldnames=keys)
writer.writeheader()
writer.writerows(leads)
# Export for CRM import
export_to_csv(leads, "new_leads.csv")Get Started Today
Stop hemorrhaging hours on manual lead research. ScrapeGraphAI's AI-powered extraction delivers accurate, enriched lead data at scale, giving your sales team an unfair advantage.
Ready to supercharge your lead generation? Sign up for ScrapeGraphAI and build your lead generation engine today. The free tier lets you extract thousands of data points to validate the approach before scaling.
Related Use Cases
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- Market Research Dashboard - Aggregate reviews and competitive intelligence
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- AI Agent Tool - Automate lead research with AI agents
- MCP Server Guide - Use Claude to assist with lead research
